Ubisoft
A collective 3D fan experience created to celebrate Assassin’s Creed’s anniversary, bringing thousands of players together to create a shared digital monument to the franchise
Year
2022Technology
WebGL - Vue.jsRole
Concept Development, Art Direction, 3D & Motion DesignAwards
SOTD on FWA
CHALLENGE
How do you turn a franchise anniversary into a shared experience?
Fifteen years of Assassin’s Creed meant fifteen years of stories, characters and memories shared by a global community.
The challenge was to create a digital celebration that could bring that community together — not simply to revisit the franchise, but to actively become part of its legacy.
The idea was simple: give every fan a piece of the celebration.
Make the community part
of the monument
At the centre of the experience sits a 3D sculpture of an Assassin’s Creed character. The sculpture is progressively assembled as fans claim individual pieces, turning the audience into participants in the creation of a shared digital monument. Every contribution becomes part of the whole. The anniversary wasn't something to watch. It was something to build together.
100,000 pieces.
One shared legacy.
Fans from across the Assassin’s Creed community could claim one of 100,000 available pieces and contribute to the construction of the sculpture.
As participation grew, so did the monument — gradually transforming from an individual collection of pieces into a collective representation of the franchise and its community.
One experience, every context
The experience wasn't just built for the web, it was built to travel. From standalone web exploration to trade show booths and live sales presentations, it adapted to every context without losing its clarity.
Concept, direction, craft.
We translated Assassin’s Creed’s 15-year legacy into a collective digital experience, building the concept around one idea: giving every fan a piece of the monument and making them part of its creation.
Creative & art direction
A visual experience built around the scale and mythology of the Assassin’s Creed universe, with the central sculpture serving as the focal point of the celebration.
3D direction & production
A real-time 3D sculpture designed as the core of a collective digital monument, progressively assembled through fan participation.
Interactive experience
An exploration-based experience where users could discover designated areas, claim individual pieces and become part of the final creation.
Technical direction
A WebGL experience developed with Vue.js, designed to bring the interactive 3D environment to the web.
Our Partner
Imagined and built with Studio 9P.